Live
Truck Profile
Set your truck name, tagline, description, cuisines, phone number and website — everything customers need to discover you.
For vendors
Everything you can do as a vendor on Truck Me Up.
A complete tour of the tools we offer to food truck owners — from setting up your profile, to managing your menu and location, to growing your customer base.
19 features10 live today9 coming soon
Profile & Branding
Show up the way you want.
Your truck profile is your storefront on Truck Me Up. Make it match your brand and tell customers exactly who you are.
Live
Logo & Banner
Upload a square logo and a wide banner image. Both are shown on your public profile and across search results.
Live
Visibility Status
Switch between Visible, Hidden and Deactivated in one tap. Hide instantly when you stop serving — no need to delete anything.
Coming soon
Trust Badges
Earn verified badges by uploading your Food Hygiene Certificate, Food Business Registration and Street Trading Licence. Badges appear on your public profile so customers know you're fully legit.
Menu
Keep your menu fresh.
A live menu helps customers decide before they walk up. Update it as often as you like — changes are instant.
Live
Menu Items
Add unlimited items with name, description, price and a photo. Group them into categories like Mains, Sides and Drinks.
Live
Item Photos
Upload a photo per item. Mouth-watering shots dramatically increase tap-throughs and visits.
Coming soon
Daily Specials
Mark items as a special so they stand out at the top of your menu and appear in dedicated "Today's specials" feeds.
Location
Be findable, anywhere you park.
Customers can't buy if they can't find you. Choose the location method that fits how you work today.
Live
Manual Pin Drop
Drop a pin on the map and press Save. Perfect for fixed pitches or when you're running with the app closed.
Live
Live GPS Tracking
Opt in to share your phone's location while you're trading. Your pin moves in real time so customers always know where you are.
Live
Schedule Calendar
Plan your week ahead. Add upcoming pitches with date, time and location — they show up on your public schedule.
Coming soon
Event Pitches
Apply to festivals and markets listed by event managers. Confirmed slots appear on your schedule automatically.
Customer Engagement
Turn visitors into regulars.
Discovery is only the start. Use these tools to build a loyal following that comes back week after week.
Live
Reviews & Ratings
Customers leave star ratings and written reviews. Read every review in your dashboard and reply publicly.
Coming soon
QR Code — Instant Favourite
Print a unique QR sticker for your truck. One scan and customers add you to their favourites — no signup friction.
Coming soon
Push Notifications
Send a notification to everyone who favourited your truck — "We're open now in Soho" or "New summer menu live".
Coming soon
Social Media Cross-Posting
Compose one post and publish it to Instagram, Facebook and X at the same time. Stop copy-pasting forever.
Growth Tools
Grow your audience and your network.
Tools to help you reach more customers, save time on marketing, and earn rewards for spreading the word.
Live
Referral Program
Invite other vendors with your unique code. When they join and get approved, you both earn rewards.
Coming soon
Profile Analytics
See profile views, favourites, search impressions and conversion rates over time. Know what's working.
Coming soon
Featured Placement
Boost your truck to the top of search results in a chosen city for a limited window — ideal for launches and special events.
Coming soon
Customer CRM
See your top fans, repeat scanners and reviewers in one place. Send them targeted offers to bring them back.